I have heard cross country races sponsored by leading automobile companies,large tyre companies,Tobacco companies of the world.First time I came across a 1000 km race done on Auto Rikshaws or Tuk Tuks only by Foreigners in Madras.As eight teams from U.K,Germany,Australia and Norway were taking part in the Rickshaw Challenge Classic 2014 on a multiy city tour to see the glimpses of Rural India.
